STERLING TRUCKS
The Australian Story

The Sterling truck brand entered the Australian heavy duty truck market as a result of Freightliner’s 1997 acquisition of the Ford truck business in North America.

This story documents the events that arose in Australia as a result of this overseas acquisition and presents the impact on the Australian trucking industry from a distributors, dealers and customers perspective.

Beginning with (then) Daimler-Benz objectives for purchasing the Ford truck business, it covers the "Sterling" brand origins, changes to the Australian distribution, the Australian launch, the journey of the brand's model range from Ford HN80 to Freightliner's HX platforms, dealers viewpoint and customers and drivers opinions.

Those who were involved in Sterling are encouraged to share their stories and the impression the brand left on them. The story also recognises the brand's management teams and the dealers responsible for the introduction of what was an exciting but challenging period of time in the truck industry.

This story caters for a wide variety of audiences from Sterling employees and dealers to owners and drivers as well as trucking enthusiasts.

DVD Info

Region: 2
Running Time: 58 minutes